Fresh, the movie, will have 5 showings over 3 days at the Stagecoach Tavern in Sheffield: Friday, Dec. 4th at 8:00 p.m., Saturday, Dec. 5th at 5:30 and again at
8:00, and Sunday Dec. 6th at 4:00 and 6:00. (Cost for the film is $5;
Stagecoach will be serving off its regular menu.) Dinner as well as
film reservations are encouraged as seating is limited. Please call
The Stagecoach Tavern @ 413-229-8585.*

Fresh, like most documentary films, has a message for all of us.  It’s about the need for sustainable food. But the message in Fresh is positive, empowering, and well, fresh! Some of the characters you’ll meet in Fresh will be familiar to you from Michael Pollan’s book, The Omnivore’s Dilemma. Like Joel Salatin, the man who moved his family to a worn out farmstead in Virginia and turned it into Polyface, Inc., which represents America’s premier non-industrial food production oasis. His dream is to inspire multitudes of such farms across the
country. Other faces of Fresh include a grocery store owner, David Ball, who stocks his aisles with only locally produced food.

The producer and director of Fresh, Ana Sophia Joanes, has come up with a unique model of distributing her film. In fact, the distribution process mirrors the film’s message. Her website urges community-based showings of the film in order to promote follow-up discussion and prompt action for change. Fresh will not be released to theaters until Spring, 2010.

* The Stagecoach Tavern is located at 864 S. Undermountain Rd. (rt. 41); 2 miles south of Berkshire School, Sheffield, MA.

Fresh is being brought to you by Slow Food of Western Massachusetts, with  sponsorship from The Stagecoach Tavern, The Berkshire Co-op, The Nutrition Center, and Moon in the Pond Farm.